The short answer? No.

Like many other formats we’ve used to exchange information, it’s just changing.

Unfortunately, big change breeds big questions. Cue the inevitable influx of comments & think pieces saying that [insert prior medium] is either completely obsolete or on its way out.

Look at radio. I wasn’t there to witness it personally, but I have heard of the camp who swore MTV’s debut was the end of AM/FM. Never mind that similar discourse happened when movies with sound came out. Or when TVs became a household staple.

As a kid growing up with HOT 97 and 107.5 WBLS in the same rotation as the music video channels, it’s clear those predictions didn’t exactly come to pass.

Then came Napster & the MP3. Same talking points, different format: CDs were going to die like the vinyls that came before them.

I won’t lie; I did think there might have been some credibility to the chatter this time. After all, I was one of the last few to visit both Tower Records and Virgin Records in NYC before they shut down.

If you’ve stepped into an FYE in the last few years, though, you’ve probably noticed CDs and vinyls proudly on display.

All of this has made two things clear:

1. We operate in a cyclical nature

It’s a given in the fashion industry. However, the way we generally consume media follows a cycle often influenced by nostalgia, technology shifts, and access.

That’s why some formats that actually did die out for some time have been able to make a comeback (hence, vinyl’s triumphant return).

2. The key to survivability is adaptability

For all of the predictions of extinction that never came to be, there were a fair amount that did. And they often shared a common theme: they didn’t adapt to the times.

I used to love Nokia phones. And I knew a few die-hard Blackberry fans circa early 2000s.

Then the first iPhone dropped, and with it came a seismic shift in how we used cellphones. Nokia’s complacency as a former cellular giant, and Blackberry’s failure to adapt to touchscreen ultimately played a huge factor in each brand’s demise.

So, what does any of this have to do with blogging?

Thanks to the rise of video-first content and AI, we are back to the same conversations that swirled around radio, CD and vinyl.

Is blogging is still relevant in 2026? Is it even worth it anymore?

After all, studies have shown that AI summaries have led to a major web traffic decline overall. And shortening attention spans have been a huge reason for the popularity of video consumption on social.

The thing is, there is still a place for blogs. As user Michaelvinnie on Reddit puts it:

“Millions of people still read blogs every single day to solve problems, compare products, learn skills, and make buying decisions.”

With the cyclical way we use media, chances are that the number of people seeking out written content won’t go the way of the Nokia phone.

The only thing changing about blogging is the place. Instead of putting all your effort into one website, building diversity into your content strategy must be the default.

That means repurposing your blog content for social, like video summaries for TikTok or Instagram. And on the backend, optimizing your content to make sure those AI overviews refer to your pages.

In the meantime, keep writing. Algorithms and tech stacks might change, but the written word is here to stay.