Admittedly, a series of random events landed me here. I might be dating myself just a bit, but before “going viral” was a thing, I went to college for Entertainment Management in the hopes of starting my own record label. I wanted to create a space for indie artists who were ignored by major labels to get their music heard.

Vine got really popular right around the time I graduated. So did the first massively viral YouTube music video (Oppa Gangnam Style!)

Needless to say, my record label dreams were shot.

I spent a few years post-grad hopping around different industries—mostly in customer service—until out of the blue, my (then) boss asked me for help with writing a product description.

To her *pleasant* surprise, I was actually good at it. And suddenly, I was running social media. And writing emails. And so many other areas of marketing that I decided to head into round two of academia. This time, with a Masters in Integrated Marketing & a focus on analytics.

As they say, “the rest was history”. Over the years, I’ve done so many things like creating and launching campaigns, using SEO + GEO to help websites show up in traditional and AI search, and running paid social media ads to help otherwise unknown brands get in front of the right customers.

I’ve studied trends, both on and off social, to recommend the best times to publish specific types of content. And of course, used marketing analysis to understand what did and didn’t work so that new content & campaigns performed better than before.

As many paths as I’ve taken, one thing hasn’t changed: I’m here to help you realize real, sustainable growth with digital marketing.

Whether you’re a solopreneur just getting your business off the ground, a content creator building your following, or an established founder in need of fresh growth ideas, my goal is to make it as easy as possible to get you in front of the people who want to hear your voice.

I’m not here to sell you on any gimmicks or “get rich quick” schemes. And I’m not here to pump your brain full of filler words and otherwise lifeless jargon. In a sea of sameness, I’ll empower you with the tools to help you stand out.